The Assessment
The digital ethnography journal of one thousand (1,000) words +/- 10% (excluding artefacts) will examine the experience of work in one of three organisations analysed in the module in weeks 3-5 (Boohoo suppliers, Google or Deliveroo). You will include between 3-5 digital artefacts such as a photo, video, a tweet or other social media
entry, blog posts, podcast etc. and interpret them following ethnography principles focusing on workers’ experience grounded in the context of the organisation they work for and broader social structures. Your submission should deepen and extend the analysis conducted in the seminars and be underpinned by the module theory.
You should build your ethnography journal regularly in weeks 3-6 on BB under Assessment.
Tasks involved in this assignment:
1. Extensive online research of the studied organisation with focus on the experience of work
2. Gathering digital artefacts – only secondary artefacts permitted. This task does NOT involve collecting primary data i.e. talking to people (face to face or online), taking pictures yourself or collecting data in any other form. Instead, you should search for artefacts online and use material available to the public.
3. Regular BB entries – you should build your journal starting in Week 3 up to the submission deadline in Week 7. Test your ideas of suitable artefacts and interpretation and modify them following tutors’ feedback.
4. Select 3-5 artefacts that best illustrate the narrative and tell the story of workers’ experience.
5. Incorporate principles of ‘sociological lens’ and ethnography.
6. Correctly organise your submission on BB – enter your commentary in the box and embed all artefacts as attachments. Make sure to make all amendments and edits before the deadline.
Assessment criteria
The assessment criteria and weightings show you what is important in the
assessment and how marks are shared across each criterion. When you are
completing your assessment remember you need to fulfil the assessment criteria
below.
Criterion Weighting
Focus on the set question/task and effectively integrate artefacts
and ideas to address the question/task 20%
Demonstrate wide reading and sophisticated understanding of the module theory and literature 30%
Analyse and critically evaluate organisations and phenomena under investigation and offer well-developed and insightful arguments 30%
Organise the submission appropriately (structure, clarity of writing, referencing) 20%
