After reading Ch. 3 in the Collins/Kanashiro text, Gansan’s assigned Ch. 2 & 3, and the Barbosa & de Oliveira (2021) article (link on syllabus) … respond to one of the...
Popular Questions - Business & Finance – Marketing
Interview with Manager -25% Students will interview a manager on: (a) what excites them about their role as managers (b) the greatest challenge they face in managing (c) steps/methods they use to...
Define brand positioning. Explain the reason for positioning and repositioning products. Choose a product with which you are familiar, preferably one in your industry, and explain how it might be...
Company: LA FITNESS Product: What problem does your product solve? What is the product’s/company’s competitive advantage? Competition: Who are your main competitors? How are you...
One of the first marketing plans you will develop will be to market your personal brand. A personal brand is how you want to be seen. It will reflect your personality, your skills, and your...
Develop a brand presentation of 6-8 slides for a new pet food product (or new product or line extension at your employer or future employer), using the speaker’s notes sections of each slide...