Description
Key Assignment Draft
Throughout this course, you have articulated several aspects of marketing your planned new venture. Compile all of your writing and research, and insert it into your business plan framework. This compilation should include the following sections:

Expanded Market Environment  
Marketing Mix  
Digital Marketing Plan  
Social Media Strategy  
Financials (adjusted and expanded to account for marketing expense and success)  

Be sure to integrate your mission and vision into your marketing plan. Consistency is important to your success.
Add the following sections to your plan:  

Digital Marketing Policy (content standards, disclosure requirements, and other standards)  
At least 1 of the following:

Philanthropy  
People  
Participation

Note: Each section should be no longer than 1,500 words. Depending on the venture marketing approach, the marketing mix and digital marketing strategy documents will vary in length, detail, and complexity. In general terms, most business plan sections should be between 500-1,000 words.