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Health Care Marketing Cases Week 6

by | Nov 15, 2022 | Business & Finance - Marketing

by | Nov 15, 2022 | Business & Finance - Marketing

Health Care Marketing Cases Week 6

Exercise Content

After reading Chapter 11&12 answer the following:

1. The Empathy Campaign On an emotional level, one of the strongest campaigns created by the Cleveland Clinic was its “Empathy Campaign.” As a large, major international centre, this campaign, as can be seen on the YouTube site, was viewed over two million times. Its reception externally and among internal employees was extremely positive and continues to receive a favourable market response.
Empathy: The Human Connection to Patient Care

Research the topics of Empathy in Healthcare promotion.

Log on to our library and research the LIRN databases such as Proquest and use at least 2 articles on the topic to write a minimum 2 page paper.

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