Assignment task
There is ONE assessment for this module – the Individual Business Project report (3,500 words).
The Business Project is a research project that you are required to complete individually on your chosen topic.
You will need to demonstrate familiarity with the current context and previous literature on your business issue and show an awareness of research methodology and the ability to gather and evaluate data. You will also need to show that you are able to present valid findings and come to reasoned conclusions from your analysis.
Please note that students chose their Business Project topics as part of the Business Project in Theory module in Semester 1 and completed a research proposal on their topic. Therefore, it is expected that the Business Project addresses the aims and objectives set out in your proposal and as far as possible follows the plan you set in the proposal.
Guidance for completing the assessment
An appropriate structure for your project would be:
Abstract (approx. 200 words long but NOT included in the wordcount)
Brief summary of the research project that included information about the research topic and key research objectives, main strand of the literature employed in the study, research methodology and key findings/implications
1. Introduction (350 words)
The business issue and the purpose of the project
Background to the study and why it is relevant and of interest to research
and practice
Structure of the remainder of the report
2. Review of the literature (1000 words)
Evaluation of the existing body of knowledge on the issue (expectation of 3 themes to be identified)
Theoretical framework (if applicable)
Where your research fits in and the research question(s) and propositions or hypotheses (if applicable)
3. Methodology (800 words)
Identification of paradigm
Justification of choice of methodology and methods
Limitations of the research design (and potential remedies)
4. Findings/Results (1000 words)
i) Presentation & discussion of the analysis of your research data (approx. 500
words)
Statistical tests (if applicable)
Thematic codes (if applicable)
ii) Discussion of findings in relation to the literature discussed in the literature
review section and discussion of limitations of findings (approx. 500 words)
5. Conclusion (350 words)
Summary of what you found out in relation to each research question
you investigated
Your contribution to the existing body of knowledge on the chosen
business issue
Limitations of your research and suggestions for future research
Implications of your research for practice
References
A detailed, alphabetical list of all the sources cited in the text
Using UWE Harvard referencing style
Appendix
Dataset(s) (compulsory to be included as a doc./pdf./ or link to a
document saved on your UWE OneDrive).
Completed Ethics form with evidence that has been signed off by the
Tutor/Supervisor (compulsory to be included for students who conduct
primary data collection).
Tutor meeting forms with evidence of the key discussion points.
Data, tables and figures referred to in the text, but not shown elsewhere.
Any evidence of your project management (e.g. Gantts chart, etc).
